At 7reels, your privacy is a trust we take seriously. This document clearly explains what data we collect, how it is used, who can access it, and what rights you have as a user of our platform. We have written this in plain language — not convoluted legal jargon.
7reels operates in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA). By using the 7reels platform, you consent to the collection and use of your data as described in this Privacy Policy. We do not sell your data to third parties under any circumstances.
This Privacy Policy ("Policy") describes how 7reels ("Platform", "We") collects, uses, stores, and protects your personal information when you use the website https://7reels.life and all related services, including Sports Betting, Live Casino, slots, and blackjack.
1.1 This Policy applies to all registered users and visitors of the 7reels website who are based in Malaysia. It covers all personal data you provide directly during registration, while using our services, and data collected automatically through your use of the platform.
1.2 7reels is the "data controller" for the personal information you provide to us. This means we are responsible for ensuring your data is processed lawfully, fairly, and transparently in accordance with applicable data protection laws in Malaysia, including the Personal Data Protection Act 2010 (PDPA).
1.3 This Privacy Policy should be read in conjunction with Terms & Conditions and Responsible Gaming Policy 7reels. In the event of any conflict between these documents regarding data protection, this Privacy Policy shall take precedence.
7reels only collects data necessary to provide you with a secure and fully functional service. Below are the categories of data we collect:
2.1 Sensitive Data: 7reels does not collect sensitive data such as health information, religious beliefs, or political views unless required by law. Any photos or copies of identity documents requested for KYC purposes are used solely for identity verification and are stored with encryption.
2.2 Optional Data: Some data, such as language preferences or notification settings, is optional. You can update or delete this information at any time through your 7reels account panel.
7reels uses your personal data only for legitimate and necessary purposes. Below are the primary reasons we process your data:
Marketing Notifications: If you have consented to receive marketing communications, 7reels may send you emails or notifications about promotions, bonuses, and new offers. You can unsubscribe at any time via the link included in every communication or through your account settings.
7reels does not sell, rent, or disclose your personal data to external parties for their own marketing purposes. We only share data in limited, necessary circumstances:
4.1 Technology Service Providers: Necessary data is shared with casino game providers such as Evolution Gaming and Pragmatic Play to give you access to their games on the 7reels platform. These providers are bound by strict confidentiality agreements and may only use your data for the stated purpose.
4.2 Payment Gateways: To process deposits and withdrawals in MYR, 7reels shares the necessary transaction information with certified payment gateways — FPX, Touch 'n Go, GrabPay, DuitNow, Boost, and ShopeePay providers. Only the minimum data required to complete each transaction is shared.
4.3 Legal Requirements: 7reels may be required to disclose your data to Malaysian authorities or law enforcement agencies if compelled by a valid court order or applicable legal requirement. We will notify you of any such request wherever possible, unless prohibited by law.
4.4 Business Transfer: If 7reels is involved in a merger, acquisition, or asset transfer, user data may be transferred as part of that transaction. We will notify users before their data becomes subject to a different privacy policy.
7reels has never and will never sell user lists, contact details, or behavioural data to advertisers, data brokers, or any third party for their own commercial purposes. Your privacy is not a commodity we trade in.
7reels invests seriously in security infrastructure to protect your personal data against unauthorised access, disclosure, alteration, or destruction:
Data Breach: While we take all reasonable steps to protect your data, no system can be guaranteed 100% secure. In the event of a data breach affecting your personal information, 7reels will notify you within a reasonable timeframe and take appropriate remedial action in accordance with applicable Malaysian law.
7reels retains your personal data for as long as it is needed for the purposes described in this Policy, or as required by Malaysian law.
6.1 Active Account Data: For as long as your 7reels account remains active, we retain all registration details, transaction history, and gameplay activity data. This information is necessary to deliver our services and support your account.
6.2 After Account Closure: When an account is closed voluntarily or by 7reels, we continue to retain financial transaction records and KYC documents for a minimum of five years, in line with Malaysian financial legislation governing anti-money laundering (AML) requirements.
6.3 Communication Records: Live chat transcripts and support emails are retained for two years for dispute resolution and service quality purposes. After this period, records will be permanently deleted or anonymised.
6.4 Erasure Data: Once the retention period expires, or upon a valid request from you (subject to legal requirements), 7reels will securely delete or anonymise your data using methods that ensure it cannot be recovered.
7reels uses cookies and similar tracking technologies to keep the platform running smoothly and to deliver a better experience for you.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for login, session security, and core 7reels platform functionality. Cannot be disabled. | Session / 30 days |
| Performance Cookies | Collects anonymised usage data to help us understand how users interact with the platform and improve their experience. | 90 days |
| Functional Cookies | Saves your preferences such as language selection and display settings so you don't have to reconfigure them each time you visit. | 1 year |
| Security Cookies | To help detect and prevent fraud, unauthorised login attempts, and bot activity on the 7reels platform. | Session |
Cookie Controls: You can control or disable most cookies through your web browser settings. Please note that disabling essential cookies may affect the functionality of the 7reels platform and your ability to log in securely. For more information on managing cookies, refer to your web browser's documentation.
Under Malaysia's PDPA and 7reels' commitment to privacy, you have the following rights regarding your personal data:
How to Exercise Your Rights: To exercise any of the rights above, contact the 7reels team via live chat or email at support@7reels.life. Please include your full name, account email, and details of your request. We will verify your identity before processing any data-related request.
The 7reels platform is strictly for users aged 18 and above. We do not knowingly collect personal data from individuals under 18. Age verification is carried out during the registration process to ensure compliance.
9.1 If we discover that personal data has been collected from someone under the age of 18, we will take immediate steps to delete that data and close the account in question. Any amounts deposited by underage users will be refunded in full to the original payment method used.
9.2 If you suspect that a minor has registered an account on 7reels, please contact us immediately at support@7reels.life so we can take the appropriate action without delay.
10.1 7reels reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or platform improvements. All changes will be published on this page with a clear effective date.
10.2 For significant changes that affect how we use your personal data, 7reels will notify you via your registered email or an in-platform notification at least 14 days before the changes take effect.
10.3 Continued use of the 7reels platform after any Privacy Policy update takes effect constitutes your acceptance of the revised policy. If you do not agree with any of the changes, you have the right to close your account before the effective date.
If you have any questions, concerns, or requests regarding this Privacy Policy or how 7reels handles your personal data, please reach out to us:
Response Time: 7reels is committed to responding to all privacy-related enquiries within 14 calendar days. For requests requiring further investigation, we will keep you updated on progress within that period and provide a clear expected resolution timeline.
Six concrete commitments we uphold to protect your data at all times
Every bit of data that moves between your device and 7reels servers is encrypted with the same 256-bit SSL standard used by Malaysia's leading financial institutions. Your account information, MYR transactions, and personal data never travel in the open.
7reels does not sell, rent, or trade your personal data to advertisers or data brokers under any circumstances. Your information is collected solely to provide the services you use – not to generate advertising revenue from your data.
All of 7reels' data processing practices are designed to fully comply with Malaysia's Personal Data Protection Act 2010 (PDPA). This gives you clear legal protection and enforceable rights over your personal data.
You can access, correct, download, or request deletion of your data at any time. The easy-to-use account privacy settings let you manage notification preferences and data sharing directly from your 7reels dashboard.
Within 7reels, access to user data is limited to staff who genuinely require it to carry out their duties. All access is logged and monitored, reducing the risk of unintentional internal data exposure.
Whenever 7reels makes significant changes to the Privacy Policy, you will be notified by email or in-platform notification at least 14 days before the changes take effect — so you always know and agree to how your data is managed.
Your gameplay activity data on 7reels is also used for responsible gambling purposes – helping you stay in control:
Set your own daily, weekly, or monthly deposit limits through your account dashboard — effective immediately and cannot be increased within 24 hours.
Receive automatic alerts when you have been on the 7reels platform beyond the time limit you set for yourself.
Apply for self-exclusion for 30 days, 6 months, or permanently — no questions asked and no complicated process at 7reels.
Age verification is conducted at registration. 7reels does not permit use by minors under any circumstances.
This Privacy Policy should be read together with the following key documents, which together form the complete governance framework of 7reels:
Quick answers to the most frequently asked questions about privacy and data on our platform